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Queen® Flowers is a B2B/B2C business unit, selling beautiful potted plants and cut flowers for retailers and consumers in Europe. Thanks to pioneering innovation, Queen® Flowers offers flower bouquets with 3 weeks of flowering guaranteed and potted plants with exceptional longevity. Queen® Flowers has created a strong and recognisable flower brand in Denmark through branding and targeted marketing.
Industry
Finished Plants
Region of Sales
Europe
Head Office
Denmark
Partners
As a Brand Partner Pligt Professionals produces our Kalanchoe varieties in several sizes. The nusery has a long history of producing the highest quality and thus this partnership is a strong collaboration, adding more Queen labelled products to the European market.
Jan van Luijk is a highly valued Queen® partner, producing our special Kalanchoe varieties. The Dutch nursery is known for its high quality production of finished products, proudly selling Queen labelled products and representing our brand in Holland.
Laurant Fleur and Queen® Flowers have entered into a contract production, focusing on the Queen® CutFlowers category. Laurent Fleur is responsible for the production, whilst Queen® manages sales and marketing. The nursery plays a key role, being one of the largest business partners of the company. Located in Holland, we are able to reach a broad market in Europe by direct sales and Dutch auction.