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Queen® Flowers is a B2B/B2C business unit, selling beautiful potted plants and cut flowers for retailers and consumers in Europe. Thanks to pioneering innovation, Queen® Flowers offers flower bouquets with 3 weeks of flowering guaranteed and potted plants with exceptional longevity. Queen® Flowers has created a strong and recognisable flower brand in Denmark through branding and targeted marketing.
Region of Sales
Jan van Luijk is a highly valued Queen® partner, producing our special Kalanchoe varieties. The Dutch nursery is known for its high quality breeding, proudly selling Queen labelled products and representing our brand in Holland.
Laurant Fleur and Queen® Flowers have entered into a contract production, focusing on the Queen® CutFlowers category. Laurent Fleur is responsible for the production, whilst Queen® manages sales and marketing. The nursery plays a key role, being one of the largest business partners of the company. Located in Holland, we are able to reach a broad market in Europe by direct sales and Dutch auction.